Crime Mailer : Greg Mihalko / Designer

Direct Mail Campaign Against Crime / 18 x 24 inches / Concept for helping bring local crime awareness through a mail campaign using a relatively cheap medium. The idea focuses on the people making themselves susceptible to crime showing that a they can unexpectedly become a victim of a crime just as spontaneous as the mailer arrived. Each mailer is generated with local crime statistics retrieved from the local police department databases.